Featured on Influential Women Heather Lynn Burnside: Empowering the Next Generation of Digital Marketing Professionals
Heather Lynn Burnside is a seasoned digital marketing professional and dedicated instructor who has built her career on a foundation of communication, creativity, and a commitment to uplifting others. With a B.A. in Liberal Arts and Sciences and specialized certificates/training in Digital Marketing and Sign Language Interpreting, she blends analytical expertise with human-centered communication skills. Her diverse academic path has helped her connect with people from all backgrounds while preparing her for the multifaceted nature of modern marketing.
Heather began her professional journey in the corporate digital-media landscape, serving as a Performance Media Analyst at Spark Foundry. There, she managed and optimized high-visibility campaigns across major platforms, including Google, Meta, TikTok, and Pinterest. She worked with major brands, overseeing budgets, campaign execution, and performance reporting while ensuring seamless collaboration between internal teams and clients. This experience sharpened her ability to combine data-driven decision-making with strategic creative thinking.
Today, Heather brings that expertise into the digital classroom, via Zoom, as a Senior Digital Marketing Instructor at COOP Careers, where she instructs and mentors emerging professionals. In her role, she provides hands-on training in Excel, SEO, SEM, analytics, and campaign management, while also guiding students through essential career-readiness skills such as résumé writing, LinkedIn development, and interview preparation. Her thoughtful, patient teaching approach reflects her belief in fostering confidence, competence, and long-term career growth.
A passionate lifelong learner, Heather values creativity, authenticity, and community engagement. Outside of work, she enjoys gardening, art projects, exploring global cultures, and participating in outreach initiatives that allow her to give back. Her personal philosophy emphasizes empathy, honesty, and constructive communication—qualities that shape both her work and relationships.
Heather attributes her career success to her dedication to mentorship, a strong support network, and her belief in “building a block”—the idea of laying foundational skills early and continuously expanding them over time. She encourages aspiring digital marketers to stay curious, embrace evolving technologies, and develop adaptable skillsets that will serve them throughout their careers.
As the industry continues to shift with advances in AI, automation, and evolving media platforms, Heather remains optimistic about the new opportunities ahead. Her mission is clear: to help the next generation of digital marketers enter the workforce with confidence, clarity, and the capabilities needed to thrive.
Learn More about Heather Lynn Burnside :
Through her Influential Women profile, https://influentialwomen.com/connect/heather-burnside
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